P R I V A C Y    P O L I C Y

Personal Data and Privacy Policy


Pasaraya Borong Matahari (Shah Alam) Sendirian Berhad (“Pasaraya Matahari”) is committed to protecting your privacy. We have constructed a Privacy Policy that outlines how Pasaraya Matahari collects, processes, uses, discloses, transfers and stores your Personal Data.

Collection and Use of Personal Data


‘Personal Data’ in this policy refers to information that relates directly or indirectly to you, who is identified or identifiable from that information, or from that and other information. Pasaraya Matahari may request for you to furnish your Personal Data from time to time during your transactions and dealings with them. Pasaraya Matahari may disclose your Personal Data with our third party service providers and may also collect personal information about you by accessing data from other sources and then analysing that data together with the information we already hold about you. This is to assist us to learn more about your likely preferences and interests so that we can provide and improve our products and services to you. 


The personal information we collect and hold is what is reasonably necessary for our business functions and activities. When we collect and hold Personal Data, it is of the following kinds:

- Name

- National Registration Identity Card (NRIC) number or passport number

- Gender

- Contact Number

- Email Address

- Correspondence Address

- Salary Range

*The list of Personal Data stated above is not exhaustive and may include other relevant Personal Data (depending on the nature of the transaction).

How Pasaraya Matahari uses your Personal Data


We may collect, hold, use and disclose your personal information for purposes which are within reasonable expectations. With your Personal Data, Pasaraya Matahari is able to keep you updated with the latest promotions, announcements, events  and  assist our marketing  of products and services to you that are likely to be relevant to your interests and preferences.

Pasaraya Matahari may use your Personal Data to send notices, emails, letters or short messaging service (SMS) messages . 


Pasaraya Matahari  may also use your Personal Data for internal purposes such as auditing, data analysis, and research to improve our products, services and customer communications.

Your Personal Data that Pasaraya Matahari collects will allows us and our trusted partners to process your transactions with us in a timely, relevant manner. Pasaraya Matahari may also share your Personal Data with third party providers that provide services such as information processing, payment processing, order fulfillment, delivery, managing and enhancing customer data, customer service, and customer research or satisfaction surveys.

Protection of Personal Data


Pasaraya Matahari will take necessary precautions, both administrative and technical, to safeguard your Personal Data against loss, theft, misuse and unauthorized access, disclosure, usage, alteration or destruction.

Retention of Personal Data and Access

We will retain your Personal Data for the period necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is permitted or required by law. You can help ensure that your contact information and preferences are accurate, complete, and up to date by contacting Pasaraya Matahari at customerservice@pasarayamatahari.my where applicable. 


We may decline to process requests that are unreasonably repetitive, require disproportionate technical effort, jeopardise others’ privacy, are extremely impractical, or for which access is not otherwise required by local law.


Matahari Supermarket reserves the right to update and amend this Policy from time to time. Any material changes to this Policy will be updated and published on our website.