top of page

Our Story


Pasar Raya Borong Matahari was first founded as Self-Service Wholesalers (SSW) Sdn. Bhd. on 25th Jan 1999. It had targeted a demograph of hawkers, petty traders, canteens and factories surrounding the outlet. The supermarket then relocated to a new building across the road in November 2005.

In June 2008, we acquired a 4-lot adjoining supermarket in Jalan Teluk Pulai, Klang, and renamed it as Pasar Raya Borong SSW (Klang) Sdn. Bhd. The outlet has now been relocated to a bigger 8 adjoining shoplot across the road in 2012 and has been running there ever since.

In Nov 2012, a new outlet was built up and was named Matahari Mall, located in Taman Dato Harun, PJS2. It was the start of the rebranding  where previous outlets would now carry the Matahari brand name  along with all future projects. 

The expansion of Matahari group continued with the opening of  supermarkets located in Klang Utama in 2014,  Taman Cempaka (located in Axis Fiesta) on Jan 2016, and in Empire Palazzo Mall, USJ19, Subang Jaya on June 2016.

bottom of page